Did you know that Valentine's Day was originally associated with the beginning of bird's mating season? And over the years, due to colonization of the West and its imperialism the association of love were spread into other parts of the world? St. Valentine's himself is a blurry figure in history and did not purport showing love romantically.
This is an example of how strong of storytellers we are and how imaginative we can be.
I find Valentine's Day, as its called, the most awkward occasion. It's non inclusive and it brings immense social pressure. I'm happy singles and in-relationships alike are embracing the evolution of Valentine's Day albeit slowly. .